• Prasanth Kallay

Why Click-Through Rate is Important?

You might wonder as an email marketer what click-through rate has to do with your success. The answer is simple. Click-through rate determines the success and the validity of your email newsletter associated with your campaign.


The more the click-through rate the more is the quality of your connectivity with your recipients or prospects. Recipients turn into prospects based on the power of the click-through rate. Remember it is the click-through rate that enables your recipient to reach your website or your business.


As a matter of fact the entire concept of email marketing depends on click-through rate. Most successful email marketers took their businesses to the next level relying solely on the rate at which their emails were clicked.

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