• Prasanth Kallay

What is a Lead Magnet?

Updated: 2 days ago

Email marketers should be conversant with a few terms that are particular only to the art of email marketing. One such word is 'Lead Magnet'


A lead magnet is a web page that gets you leads through subscriptions. A would-be subscriber comes to the web page of yours and subscribes via this lead magnet. Through lead magnet you exchange something free for a subscription. In other words you give away your e-book for free or a video series for free to the visitor in exchange of his action of subscribing to your list.


That's it! The subscriber that has come to you via lead magnet is yours for life! This is the beauty of email marketing. Most email marketers across the globe have flourished in their marketing efforts with the help of lead magnets.

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