What Is a Landing Page?
A landing page is also called capturing page or capture page. Its purpose is to capture the details of subscribers with the help of an embedded web form. In other words you will find web form embedded into a landing page.
Landing page contains information and crucial facts about your business. It is created in order to capture subscribers and let them know more about your business and your business website.
Most popular email marketing software across the Internet provide you with lovely and attractive landing pages that you need to send across to get leads and subscribers. Remember an effective landing page is always a part of your website. Sometimes it is by itself your official single page website!