What is a Landing Page?

A landing page, also called as 'lead page' or 'capture page' is a web page that captures a subscriber or a prospect to your email list. Thus a landing page helps you to expand your list in a professional manner.

A landing page is supposed to have important information on your product or service. It should give an idea or two about your business to the future prospect. A successful landing page is bound to give you good results in the long run by way of capturing leads for you.