The Significance of Target Audience
Email marketing is all about target audience. In other words as an email marketer you should get your email directed towards the would-be subscribers that are likely to read more about your product or service. Emails sent to non-target audience can't give you the results you desire.
By sending your website to target audience you are very much likely to get prospects that can turn into repeat buyers in the future. In fact it would be a better option to research on target audience before creating email campaigns. Check whether your advertising company offers the real target for your product. Otherwise advertising funds can go futile. That's why a bit of research is essential in the beginning of your email list building.