• Prasanth Kallay

Response Rate Defined

As an email marketer you would do well to know how much is the engagement to your campaign. In such a case you can ask for responses from the recipients or participants. In the event of you holding a Webinar, you can request the prospects to send replies whether they would like to participate in the event.


The biggest advantage of requesting for responses is that you will be in a position to know where exactly your business stands. Based upon the valid responses you receive you can calculate the response rate quite easily. Make sure you request responses not in all the campaigns you send. You can create lovely campaigns characterized by response requests using the email marketing templates provided by your email marketing software.

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