• Prasanth Kallay

How to Improve Your Open Rate

Email open rate is very important when it comes to keeping your business alive. Most email marketers tend to lose the track while building their list in this regard.

There are a couple of things to follow in order to improve your open rate. First manage your list properly. Remove the inactive subscribers from your list. You can do so after giving them a long rope.

Secondly make sure your subject line is well-written. In other words try to create brand awareness in the minds of your subscribers by writing powerful subject lines using catchy words.

If you follow the above two guideless carefully half the problem of low open rates can be solved for sure. Make the most out of A/B testing feature provided by your email marketing company for this purpose.

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