Prasanth Kallay
Is Your Name Important in Email Marketing?
As email marketers we often tend to think that aspects like body of the email, subject line and video are the most important ones when it...
Prasanth Kallay
- 22 hours ago
- 1 min
The Three Requisites of an Email Marketer
An email marketer has to have the following three requisites in order to taste the nectar of success in his or her marketing efforts....
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Prasanth Kallay
- 1 day ago
- 1 min
What is a List?
A list is a register of subscribers that have been added to your business' online notebook. This online notebook contains their first...
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Prasanth Kallay
- 1 day ago
- 1 min
What Is a Brand?
We often hear the term 'Brand' in our shopping life. What exactly is a Brand? Is it the product itself or anything about the product? A...
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Prasanth Kallay
- 2 days ago
- 1 min
Three Great Ways You Can Use Your Lead Magnet
As an email marketer you can make the best use of your lead magnet. Remember there are three great ways you can use your lead magnet....
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Prasanth Kallay
- 4 days ago
- 1 min
What is a Lead Magnet?
Email marketers should be conversant with a few terms that are particular only to the art of email marketing. One such word is 'Lead...
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Prasanth Kallay
- Sep 19
- 1 min
The Purpose of Sending Newsletters
A newsletter is a great option to send to your subscribers once in a while. It carries all the information regarding your companies new...
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Prasanth Kallay
- Sep 18
- 1 min
The Significance of Target Audience
Email marketing is all about target audience. In other words as an email marketer you should get your email directed towards the...
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Prasanth Kallay
- Sep 13
- 1 min
The Significance of Segmentation
What is email segmentation? Email segmentation is all about reaching all the members of your list without leaving out any member. As a...
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Prasanth Kallay
- Sep 12
- 1 min
Response Rate Defined
As an email marketer you would do well to know how much is the engagement to your campaign. In such a case you can ask for responses...
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Prasanth Kallay
- Sep 8
- 1 min
Avoid Sending Too Many Emails
A successful email marketer is one whose email campaigns show constructive and healthy statistics. By the word 'Statistics' I mean...
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Prasanth Kallay
- Sep 7
- 1 min
What is Transactional Email?
Transactional email is the email letter that you would send to your prospect after he turns into a buyer. In other words it closes the...
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Prasanth Kallay
- Sep 6
- 1 min
Why Click-Through Rate is Important?
You might wonder as an email marketer what click-through rate has to do with your success. The answer is simple. Click-through rate...
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Prasanth Kallay
- Sep 5
- 1 min
How to Improve Your Open Rate
Email open rate is very important when it comes to keeping your business alive. Most email marketers tend to lose the track while...
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Prasanth Kallay
- Sep 5
- 1 min
What is Open Rate?
Open rate is the percentage of subscribers that have opened your email. Let suppose you send your email via email marketing option of...
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Prasanth Kallay
- Sep 5
- 1 min
What is Follow-up Email?
After sending your welcome email to your new subscriber you follow it up with polite words in the next email letter. This is called as...
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Prasanth Kallay
- Sep 4
- 1 min
How to Make Use of Welcome Email
Welcome email is the first email that you send to your subscriber. It is normally sent in the automation mode. That is a welcome email...
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Prasanth Kallay
- Sep 4
- 1 min
What Is a Landing Page?
A landing page is also called capturing page or capture page. Its purpose is to capture the details of subscribers with the help of an...
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Prasanth Kallay
- Sep 4
- 1 min
What is a Web Form?
A Web Form is a kind of application form that captures the email details of a visitor who subscribes to your list. A web form normally...
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Prasanth Kallay
- Sep 4
- 1 min
How to Build Your Subscriber List
Building subscriber list is the most crucial part of your email marketing journey. Without an adequate number of subscribers to your...
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